We have automated optimization of campaigns on the most frequent requests. In addition, the system allows you to implement solutions to the unique challenges of your business, let’s discuss?

In addition, you can download information from other sources: CRM, chat bot, call tracking, etc. You can also put an Andata tracking code to more accurately determine the source of conversion based on the Digital Profile.Learn more about Digital Passport and Andata Advanced Analytics

The system will check which campaigns have achieved the conversions specified by Optimizer.

Will analyze each of these campaigns and determine which parameters advertising campaigns work. By parameters we mean gender, age, devices, keyphrase, geolocation, etc. Those parameters that can be influenced through the Google Ads API.

After learning, Andata creates a mask with conversion parameters.

Disables all non-core parameters for the optimized campaign and assigns new rates and rate adjustments for conversion parameters.

Andata automatically submits new settings to Google Ads every hour.

Every day after 00:00, Andata forms a request to the Google Ads on the API and receives a new portion of the statistics for yesterday.

The system then changes the cost of the target action in Google Ads by the following logic:
- If the average actual conversion cost for the target action is lower than that given in Optimizer, the conversion cost in Google interface increases. The calculation of the new conversion price is based on the formula calculated by the statistical function designed by our team.
- If the actual conversion price is higher than that given in Optimizer, then the conversion price in Google Ads will decrease. The calculation of the reduction will also take place according to the formula.