Digital Marketing & Web Analytics Blog

Uncover the power of data-driven insights in our content hub, where we discuss AI attribution in web analytics, the strategic use of AI, ML, and Big Data in marketing, and the art of informed decision-making.

AnData — The AI-Powered PPC Auto-Optimization Software

Andata is an AI-powered software that automates the entire process of setting up and running successful Google Ads campaigns

Google Ads Bidding Strategies: The Ultimate Guide

Let’s see what bidding strategies are in Google Ads and how advertisers can use them for receiving the best results.

4 Ways to Lower Cost Per Action (CPA)

This guide looks at a few practical ways to reduce your CPA without hurting your conversion rate.

Ad Fraud 2023: Everything You Need to Know

Here’s everything you need to know about ad fraud - what it is, where it happens, and how to protect yourself.

Will Google no longer have a monopoly on the digital advertising market?

Analyzing the allegations against Google for its monopoly position in the digital advertising market: what are the claims, how serious is it, and what could be the outcome?

What are Google Ads Attribution Models and How to Use Them: The Ultimate Guide

We cover the six Google ads attribution models in this guide and explain how you can choose the right one for your business and how that can boost your business.

6 Effective Strategies for Competing in Google Ads Without Increasing Bids

The article discusses six effective strategies for competing in Google Ads without increasing bids. These strategies include optimizing your ad copy and landing pages, using negative keywords, targeting specific locations and demographics, improving your Quality Score, using ad extensions, and monitoring your campaigns regularly.

7 ways to reduce cost per lead (CPL) in Google Ads

Learn 7 effective ways to reduce your Cost Per Lead (CPL) in Google Ads and maximize your ad spend. Discover how to refine your keyword strategy, improve ad relevance, optimize landing pages, leverage ad extensions, use remarketing, set bid adjustments, and monitor and optimize campaign performance to achieve a lower CPL and drive more leads and conversions.

Google Ads KPIs: Measuring Contextual Ad Success

Here we will explore the most important KPIs for measuring the success of a contextual ad campaign, how to measure them, and how to improve your ad performance to increase your return on investment (ROI).

10 Web Design Blogs You Can't Miss

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Google Ads KPIs: Measuring Contextual Ad Success

Here we will explore the most important KPIs for measuring the success of a contextual ad campaign, how to measure them, and how to improve your ad performance to increase your return on investment (ROI).

10 Great Examples of Responsive Websites

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The History Of Web Design

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