Digital Marketing & Web Analytics Blog

Andata is an AI-powered software that automates the entire process of setting up and running successful Google Ads campaigns

Let’s see what bidding strategies are in Google Ads and how advertisers can use them for receiving the best results.

This guide looks at a few practical ways to reduce your CPA without hurting your conversion rate.

Here’s everything you need to know about ad fraud - what it is, where it happens, and how to protect yourself.

Analyzing the allegations against Google for its monopoly position in the digital advertising market: what are the claims, how serious is it, and what could be the outcome?

We cover the six Google ads attribution models in this guide and explain how you can choose the right one for your business and how that can boost your business.

The article discusses six effective strategies for competing in Google Ads without increasing bids. These strategies include optimizing your ad copy and landing pages, using negative keywords, targeting specific locations and demographics, improving your Quality Score, using ad extensions, and monitoring your campaigns regularly.

Learn 7 effective ways to reduce your Cost Per Lead (CPL) in Google Ads and maximize your ad spend. Discover how to refine your keyword strategy, improve ad relevance, optimize landing pages, leverage ad extensions, use remarketing, set bid adjustments, and monitor and optimize campaign performance to achieve a lower CPL and drive more leads and conversions.

Here we will explore the most important KPIs for measuring the success of a contextual ad campaign, how to measure them, and how to improve your ad performance to increase your return on investment (ROI).

Here we will explore the most important KPIs for measuring the success of a contextual ad campaign, how to measure them, and how to improve your ad performance to increase your return on investment (ROI).

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