This type of smart PPC advertising focuses on gaining maximum conversions rather than clicks or views.
How Does it Work?
The maximum conversions set up permits ANDATA to incorporate real-time auction factors, including search history, visitor behavior, and buyer intentions, to determine the "perfect" bid for the specific visitor. So, instead of setting a maximum bid, you provide a daily budget, and the algorithms set the bids.
- Uses real-time data
- Eliminates most manual tasks
- Maximizes conversions
When to Use It
- It may misrepresent PPC indicators
- It can be expensive
This approach best suits advertisers willing to spend more to maximize profitability. It's also ideal for businesses with longer customer lifetime values.